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Target Planning
Who is the target group? Who is using the product? What is the competitor doing? Is there a need for a new product? Where is it sold? How much can it cost? How is it disposed of? There are many questions to answer before money is invested in the development of a new product.
We use different ways to get an overview: user survey, market research, user observations, product analysis, patent research. An important source for the decision-making process is personal experience and the observations of how people are using products and services. Over the years we have developed a sense for trends and new developments. |
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